Building systems, not just executing.
21 case studies, each with what I was asked for, what I actually did, and what it moved. Delivered work first; where a client cannot be named, the work is here without the name — never the other way round.
Delivered: a marketing function, built from zero.
First marketing hire to a thirty-person department at a Salesforce and ServiceNow consulting partner — working directly with the CEO on positioning, strategy and team expansion. Led GTM for ChargeOn, built the content-first inbound engine, secured tier-1 media coverage (Times Group, Financial Express) and managed $91K of co-marketing and B2B influencer collaborations. Awarded The Ship Captain for building and steering the team.
Go-to-market and events · 3
Whole-function work: positioning through to the floor of the event, with the numbers attached.
ChargeOn at Dreamforce 2026
ChargeOn is a payment orchestrator built natively for Salesforce. I ran product marketing and go-to-market end to end from its April 2025 relaunch to…
ServiceNow category marketing
Most B2B services are intangible. Buyers cannot hold them, see them or try them before they commit — so they buy on trust, and trust needs something…
Event marketing
Two years of event marketing for a Salesforce and ServiceNow consulting partner. Before any campaign existed there was a decision to make: of the…
Search, content and AI visibility · 5
Five pieces of search work, each with its own proof — Semrush, Search Console, Ahrefs and live AI Overview captures.
ServiceNow practice launch through search
How launching ServiceNow service pages, then building a product cluster around them, turned a Salesforce-known brand into a ranking ServiceNow…
Full-funnel topical clusters
A journey-led content system took monthly organic clicks from about 6K to 9.3K in six months, by answering the product questions buyers ask long…
AI search visibility
An early change in writing style put the site inside AI-generated answers for 30+ targeted queries — including searches where it does not rank in the…
Content refresh
A priority-led refresh recovered decaying pages and lifted search impressions 33% in a single month, starting with one of the most competitive topics…
Link earning through original research
Reference pages built from primary sources gave other publishers a reason to cite the site — 140 backlinks across two pages, with no outreach…
Strategy, lifecycle and campaigns · 3
Content strategy, lifecycle and retention, and campaign work. Client names are withheld where the work sits under NDA.
Benefits advisory content strategy
An audit of an employee-benefits advisory firm’s marketing, and the six-month content, enablement and SEO plan built from it — structured so the…
Subscription growth and retention
A ready-meal subscription business delivering over 1.6 million meals had healthy sign-ups and a leaky middle: hesitation after trial, upgrades…
Supermarket campaign strategy
A supermarket chain with 130+ stores and a growing e-commerce app needed campaigns that were meaningful, engaging and measurable — festive moments…
Google Ads and Meta, spend and return attached.
Luxury apparel on Google Ads
How my team ran Google Ads, with Meta alongside, for a luxury apparel brand selling into several countries: four conversion campaigns in every…
YouTube ads for a high-ticket coach
How my team took a business coach’s YouTube ads from barely breaking even to a 4.84x return: a seven-campaign audience test, ruthless keyword…
A coffee roastery on Google Ads
How my team built a coffee roastery’s Google Ads around the way coffee is actually bought, again and again: acquisition for the first bag…
A supplement brand’s offer, rebuilt
How my team grew a gut-health supplement brand from $13K to $69K a month. The ads weren’t the problem. The offer was. We found the audience already…
An e-commerce Meta Ads turnaround
How my team turned around an e-commerce store’s Meta Ads in 30 days: research first, small cold tests to find what worked, aggressive scaling of the…
Real estate leads on Meta Ads
How my team built a Meta Ads lead engine for a Miami real estate business selling residential and commercial property: tight targeting, a full-funnel…
A realtor’s Meta Ads and email funnel
How my team built a realtor’s client pipeline from nothing: Meta Ads offering a free e-book, a ClickFunnels page to capture the lead, and a 40-day…
Where I learned it.
I started in SEO — learning organic growth the slow way, on other people’s brands — and ended up writing go-to-market. I learned how buyers search before I learned how companies pitch.
Dev Technosys: socials, SEO and Meta ads
Quibus: SEO for Vidya Setu and four more brands
Feranoid: SEO and social for a D2C clothing brand
Every role, a bigger room.
From a stage in Jaipur to running marketing for enterprise ecosystems, each step carried more weight than the last.
- 2019–20
Founder
An open-stage platform for budding artists
- 2020
Marketing executive
A D2C fashion brand
- 2021
SEO executive
A digital agency, five client brands
- 2021–22
Digital marketing executive
An IT services company
- 2022–26
B2B marketing specialist
A Salesforce and ServiceNow consulting partner
- Now
Independent B2B marketing consultant
Go-to-market for B2B SaaS, and a paid media team
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