Ad spend that pays for itself.
I lead a paid media team that runs Google Ads (Search, YouTube and remarketing), with Meta alongside when the buyer is there. Below are seven accounts, each with what it spent and the revenue it returned.
What we run, Google first.
Every account is planned and reported under my direction, and my team runs the campaigns day to day.
Google Search ads
Campaigns built around buying intent, structured by market and margin, with keyword pruning that moves budget to the terms that produce sales or calls.
YouTube ads
Video campaigns aimed with custom intent, competitor and URL audiences. That is how a $5,800 coaching offer went from 1.09x to 4.84x.
Remarketing
Search remarketing (RLSA) and dynamic remarketing for long buying cycles, plus cart offers that grow only as long as a shopper stays away.
Offer and creative
When ads stall, the offer is often the real problem. We work on positioning, objections and guarantees, and test formats such as square video.
Measurement
Conversion tracking with Analytics as the source of truth, so budget follows what actually sold rather than what a platform reports.
Meta Ads, alongside
Where the buyer spends time on Meta, we run it next to Google: lead funnels, cold testing and retargeting on the same reporting.
Small tests first, then real money.
Research
Customers, competitors and the offer, before any money is spent.
Structure
Campaigns split by market, audience and intent, so every result is readable.
Test
Several small campaigns on short windows, each judged on sales or booked calls.
Scale
Budget moves to the winners in steps, from 20% at a time to a 10x jump when the numbers hold.
Report
Revenue and return, measured from the store or the CRM, every week.
Seven accounts, spend and return attached.
Google Ads · 4
Luxury apparel on Google Ads
How my team ran Google Ads, with Meta alongside, for a luxury apparel brand selling into several countries: four conversion campaigns in every…
YouTube ads for a high-ticket coach
How my team took a business coach’s YouTube ads from barely breaking even to a 4.84x return: a seven-campaign audience test, ruthless keyword…
A coffee roastery on Google Ads
How my team built a coffee roastery’s Google Ads around the way coffee is actually bought, again and again: acquisition for the first bag…
A supplement brand’s offer, rebuilt
How my team grew a gut-health supplement brand from $13K to $69K a month. The ads weren’t the problem. The offer was. We found the audience already…
Meta Ads · 3
An e-commerce Meta Ads turnaround
How my team turned around an e-commerce store’s Meta Ads in 30 days: research first, small cold tests to find what worked, aggressive scaling of the…
Real estate leads on Meta Ads
How my team built a Meta Ads lead engine for a Miami real estate business selling residential and commercial property: tight targeting, a full-funnel…
A realtor’s Meta Ads and email funnel
How my team built a realtor’s client pipeline from nothing: Meta Ads offering a free e-book, a ClickFunnels page to capture the lead, and a 40-day…
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