A single-family realtor, $0 to $2.8M in a year
How my team built a realtor’s client pipeline from nothing: Meta Ads offering a free e-book, a ClickFunnels page to capture the lead, and a 40-day email sequence that kept turning those leads into clients long after the first click.
A realtor selling $200K to $300K homes with no steady source of new clients.
Meta Ads offering a free e-book, a ClickFunnels landing page, and a 40-day email automation to nurture every lead, with ads tested small and scaled 20% at a time.
$0 to $2.8M in sales in 12 months, 15+ new clients a month, and 80 clients converted by email every six months.
Home buyers don’t decide on the first click
Buying a home takes months. Someone who clicks an ad today may not be ready to talk to a realtor for weeks. Ads that ask for a call straight away lose most of those people.
The answer was to give them something useful first, capture their details, and stay in touch until they were ready.
From a free e-book to a signed client
Meta Ads offering a free e-book for home buyers, useful whether or not they were ready to buy.
A ClickFunnels landing page that exchanged the e-book for contact details.
A 40-day email automation that kept the realtor in front of every lead until they were ready to talk.
15+ clients a month from the funnel, plus 80 converted by email every six months.
Small tests, steady scaling
Ten ad sets at $10 a day each, run for five days.
Winning ad sets scaled by 20% at a time, so performance held as spend grew.
Why it worked
Give before you ask
A free e-book earned the contact details that a ‘book a call’ ad would not.
Email does the waiting
A 40-day sequence carried leads until they were ready, converting 80 clients every six months.
Scale gently
20% steps kept the ads stable as the budget grew.
Want results like these from your ad spend?
Send me the account and what it’s meant to achieve. We’ll show you where the spend is leaking, free.