The newsletter
When nothing goes right, go left.
A weekly letter for B2B SaaS marketers and Salesforce admins. One idea, written the way I’d explain it to a friend — and never in the Promotions tab.
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What’s inside
The rules I write by.
One idea
Not a roundup. One thing I worked out this week, with the working shown.
Written like a letter
Second person, no headers, no banner image. It reads like a note from someone you know.
Built to reach the inbox
Plain-text-first and sender-authenticated, so it lands in Primary rather than Promotions.
Every Tuesday
One send a week. No sequences, no re-engagement campaigns, no drip.
Each issue
One useful thing, every time.
Field notes, teardowns and templates — rotating, one per letter.
Field notes
What I tried on real campaigns this month, including what flopped.
Teardowns
A SaaS or AppExchange launch, taken apart and explained.
Templates
Briefs, flows and checklists you can copy into your stack.