The plumbing nobody sees.
Most marketing problems I’m called in for turn out to be data problems. Nobody knows which channel produced the pipeline, so everyone argues from anecdote. This is the part I fix first.
The stack I run
I pick the stack to fit the team, not the other way round — and leave it documented.
- Salesforce
- Account Engagement
- HubSpot
- Zoho Marketing Suite
- Mailchimp
- Zapier
- Apollo
- LinkedIn Sales Navigator
- GA4
- Search Console
- Tag Manager
- Semrush
- Ahrefs
- Figma
- Adobe Suite
- Canva
- Premiere Pro
- WordPress
AI is in every step, not bolted on.
Research, first drafts, creative, and agents that qualify and route leads inside the CRM. A human signs off on every piece before it ships.
- Claude
- ChatGPT
- Gemini
- Perplexity
- NotebookLM
- Midjourney
- Canva Magic Studio
- Adobe Firefly
- Agentforce
- Zapier AI
- Custom GPTs
From form fill to forecast.
Capture
Forms, gated assets, webinar sign-ups — every entry point tagged at source.
Score
Behavioural and firmographic scoring, so sales sees the right ten, not all three hundred.
Nurture
Lifecycle stages with branching email, triggered by what someone actually did.
Route
Hand-off rules, SLAs and the alerts that stop a lead sitting for a week.
Report
Dashboards that attribute pipeline to channel, without anyone exporting a CSV.
Each stage is instrumented, so when someone asks “where did that deal come from”, the answer is in a dashboard rather than in someone’s memory.
What I build
Automation workflows
Triggered sequences that run without anyone remembering to send them.
Lead scoring
A model your sales team trusts, tuned on what actually closed.
Lifecycle stages
One definition of MQL that marketing and sales have both signed.
Reporting dashboards
Channel-level attribution, refreshed automatically.
AI-driven agents
Agents handling qualification and routing inside the CRM.
Tracking & events
Conversion tracking that ties a signup back to the post that caused it.
Want to know what your stack is actually telling you?
I’ll audit what you’ve got and show you where attribution breaks. Usually it’s in two places.