On stage, and on the record.
I’ve represented organisations at Dreamforce and ServiceNow Knowledge, hosted a webinar series across the ServiceNow ecosystem, and run live events of my own since long before any of it.
Where I’ve represented the work.
- 2026
Dreamforce
San Francisco · ChargeOn flagship boothRan ChargeOn’s flagship booth end to end: the 18-month run-up, a booth game that turned 45+ features into three levels, and the floor itself.
- 2025 · 2026
ServiceNow Knowledge
Las Vegas · B2B marketing specialist, on the groundOn-site interviews with attendees and leaders, live content from the show floor, and deliberate networking — landing on an audience that already knew the webinars and the YouTube library.
- 2025
Dreamforce
San Francisco · B2B marketing specialist, on the groundOn the ground for the organisation as its B2B marketing specialist — and secured a leadership speaking session for it at Dreamforce — with pre- and post-session content built around it, and braindates at the centre of the plan.
- 2024
Dreamforce
San Francisco · B2B marketing specialist, on the groundOn the ground for the organisation as its B2B marketing specialist, and ran the campaign around it: 76 posts across four account types, 8 braindate topics, and 1,979 direct sessions to the event page.
- Ongoing
ServiceNow webinar series
Co-hosted with the CTOEight to nine ServiceNow webinars co-hosted with the client’s CTO — the first channel to reliably produce leads, because nobody else was hosting the open conversation about ServiceNow itself.
Press, podcasts and the video library.
Tier-1 media coverage
Secured coverage in the Times Group and Financial Express as part of the B2B PR and thought leadership programme.
Podcast collaborations
Podcast collaborations secured through the same B2B PR and thought leadership programme, alongside $91K of co-marketing and B2B influencer work.
“What is ServiceNow”
An explainer that became the go-to YouTube result for the term — the numbers are in the ServiceNow case study.
Also on the calendar
Agentforce World Tour NYC, ServiceNow World Forum and Women in Tech — each one chosen against the event evaluation matrix.
I built an open stage for people who were terrified of open stages.
Pen And Pop ran virtually and through two on-ground shows in Jaipur, putting budding artists in front of live audiences of 150 to 200 people. Running those is why a conference floor doesn’t frighten me.
What I can talk about
Building a marketing function from zero
What to hire first, what to ignore for a year, and the order that compounds.
Marketing inside the Salesforce and ServiceNow ecosystems
How partner GTM actually works, and why it’s different from ordinary B2B.
Content that survives AI search
Writing for answer engines without abandoning the humans.
Choosing the right events
The evaluation matrix: which rooms are worth the money, and which only look like it.
Programming an event or a webinar?
I talk about go-to-market, building marketing teams, ecosystem events and search in the age of answer engines.