An 18-month demand engine, and a booth people queued for

ChargeOn relaunched its newest version in April 2025 into a competitive, trust-sensitive category inside the Salesforce ecosystem. The product was also shipping new features on a near-continuous cadence — an opportunity, because the story kept improving, and a challenge, because the message had to stay clear as the surface area grew.

Dreamforce is the obvious stage for a category product like this, but the timing was a decision, not a default. Exhibiting in 2025, months after launch, would have been premature: not enough proof, references or content to convert the attention a booth generates.

The deliberate call was to skip 2025 and build toward Dreamforce 2026, giving the product roughly 18 months to mature, accumulate credibility, and arrive at the show with a full demand engine already running behind the booth.

The website was rebuilt from the ground up alongside a full rebrand. The core design problem: the product was shipping features constantly, so the site had to surface every new capability clearly without becoming heavy. The UI and UX approach kept the landing page and key pages light and fast while keeping a growing feature set legible.

Alongside it ran continuous updates to match the release cadence, ongoing SEO and content structured to rank in both traditional search and AI-generated answers, continuously revamped AppExchange listings with an active push for customer reviews, and product-directory listings that drove significant referral traffic.

Together these turned the website into a self-serve demand engine that was producing inbound leads well before Dreamforce.

The third track met demand where it starts: with questions, not pitches. A dedicated YouTube channel answered top-of-funnel questions — how payment processing works in the Salesforce ecosystem, product demos, walkthroughs of the dashboard and the admin experience — in a deliberately non-salesy tone that covered the topic broadly before ever going promotional.

For a SaaS product, video is disproportionately effective: clear walkthroughs make the in-org experience easy for Salesforce admins to understand, which lowers the barrier to adoption. Influencer content amplified the same material through credible ecosystem voices, and the library became the answer key the other two tracks pointed to.

The booth was designed around that single question. The answer was a custom endless-runner game — a ChargeOn take on Temple Run — that turned the product’s value into gameplay.

It had three levels, with the 45+ features divided across them, so progressing through the game meant progressing through the product. Every hurdle was a real problem ChargeOn solves as a payment orchestrator, and clearing one popped the matching feature on screen: obstacles became a guided product tour.

Tiered rewards kept people playing and absorbing more of the story — swag for clearing Level 1, a better reward deeper in, and a 15% discount coupon plus AirPods for clearing Level 3. Visitors voluntarily spent minutes learning the feature set, competed with each other, and left with both an incentive to buy and a memorable brand association. It became one of the most talked-about booths at the show.

The qualitative outcome is already clear: ChargeOn was recognised as one of the standout booths at Dreamforce 2026, with strong word-of-mouth and social sharing driven by the game.

Booth traffic, game completions, coupon redemptions and booked demos were all instrumented against funnel stages, so the return is provable rather than asserted. [Final figures pending evaluation — to be added here once confirmed.]