Services

What you can hire me to do.

Four ways I work with B2B SaaS companies. Most engagements start with one and grow into two — the site work almost always drags the demand-gen work along with it.

Book a call →See the work

Surbhi Rawat leading the marketing function

Go-to-market & product marketing

You have a product nobody can describe in one sentence.

Positioning and messaging frameworks built from customer language, then carried all the way into launch and sales enablement.

See the ChargeOn case study →

What’s included

ICP and positioning workshop
Messaging hierarchy and proof points
Launch plan and sequencing
Sales enablement: decks, one-pagers, ROI calculators
Product listings and earned media

Retainer or project

Website, SEO & AI search

Your site doesn’t rank, and AI answers don’t mention you at all.

Information architecture, UX and page copy rebuilt around what the product has to prove — then made findable by both search engines and answer engines.

See the AI search case study →

What’s included

Site architecture and UX
All on-page copy
Keyword map, schema, metas, sitemap
Content written to surface in AI answers
GA4, Search Console and Tag Manager

Retainer or project

Demand generation

Traffic arrives and nothing happens to it.

A multi-channel engine across website funnels, email nurture, webinars and executive social — with the scoring and reporting to tell you which half works.

See the event marketing case study →

What’s included

Funnel and conversion paths
Email nurture and lifecycle
Webinars and events
Lead scoring and routing
Attribution dashboards

Retainer or project

Fractional marketing leadership

You need a marketing function, not another freelancer.

I’ve built one from zero to thirty people. I can build yours, hire into it, and hand it over running.

See how the Cyntexa team was built →

What’s included

Team design and hiring
OKRs and planning cadence
Campaign ops and process
Coaching and review rhythm
Board and CEO reporting

Retainer or project

How it runs

The first eight weeks.

Week 1

Audit

Everything you already have: site, analytics, content, pipeline. I find out what’s true before I suggest anything.

Week 2

Position

The sentence, the proof points, the audience. Nothing gets built until this is agreed.

Weeks 3–8

Build

Site, content engine, automation, tracking — in the order that compounds fastest.

Ongoing

Run & report

Campaigns shipped on a cadence, with a dashboard you can read without me in the room.

Ways to work together

Pick the shape that fits.

Not sure which? That’s what the first call is for.

Fractional head of marketing

I run the function month to month — strategy, execution, the team you have, and the reporting your board asks for.

Monthly retainer

Project

One defined outcome with a start and an end: a launch, an event run-up, a website, a search and AI-visibility build.

Fixed scope

Advisory

A focused session to pressure-test positioning, a launch plan or your stack before you spend on it.

Per session

Not sure which one you need? That’s the first call.

Thirty minutes, no pitch. Bring the product and the problem and we’ll work out whether I’m the right person for it.

Book a call