I build the marketing engine — and the team that runs it.
Positioning, search, content, demand generation and the analytics that prove it — for B2B SaaS and the Salesforce ecosystem. I’ve been the entire marketing team, and I’ve built one from zero to thirty.
Now — independent · building marketing engines for B2B SaaS
The proof, case by case.
ServiceNow practice launch through search
ServiceNow category marketing
ChargeOn at Dreamforce 2026
Full-funnel topical clusters
AI search visibility
Event marketing
Three ways in, one engine.
Positioning & launch
Turning a technical product into a sentence a buyer repeats — then carrying it into launch, sales enablement and the events calendar.
MarTechThe plumbing
Automation, lead scoring, lifecycle stages and dashboards — so “where did that deal come from” has an answer you can act on.
Content & searchBeing found
Writing and video built to rank in Google and to be cited inside AI answers, where B2B buyers increasingly start.
I started out writing stories. I ended up writing go-to-market.
I began in SEO — Feranoid, Quibus, then Dev Technosys — learning organic growth the slow way, on other people’s brands. Then Cyntexa, where I built a marketing function from nothing into a thirty-person team and spent my time in the Salesforce and ServiceNow ecosystems.
Before any of it there was Pen And Pop — an open stage I built in Jaipur for people who were terrified of open stages. It’s still where the storytelling comes from.
The part most marketers outsource, I do myself.
Eight to nine ServiceNow webinars co-hosted with the client’s CTO. Explainer series and teaser films. The organisation represented at Dreamforce 2024, 2025 and 2026 and at ServiceNow Knowledge — and a leadership speaking session secured at Dreamforce.
One idea a week for B2B SaaS marketers
Written like a letter, for marketers and Salesforce admins. What I tried, what worked, and what I’d skip.
AI in Digital Marketing
My beginner course on putting AI to work in everyday marketing — the tools, the prompts and the judgement calls.
Tell me what you’re building.
I read every message myself.